So I started tweeting into the void, and by complete coincidence, met Dakota Robertson.

(He saw the sign for a local coffee shop in my banner and discovered we're from the same city)

He offered to teach me how to grow a ghostwriting agency (I had no idea what that meant at the time)... for $5,500.

This was hardly a magic ticket.

I didn't have the money, for starters... and alarm bells were ringing.

Just a few crazy months had exploded my idea of what was possible for me as:

A creator: I quickly started gaining 10,000+ followers a month.

A businessman: Dakota started feeding me warm leads — within months, my ghostwriting agency was generating $500K a year for my clients.

A human being: Within 180 days, I was making as much in a month as I would make in a year in my college teaching job. 

More than that, though, I was finally able to live where I wanted and work with people living the life I’d only dared to dream of before - I moved to Latin America with Dakota Robertson for 9 months (one of the best experiences of my life). 

I’m not exaggerating when I say that this transition — from a ‘good enough’ life, to one where opportunity, wealth and fulfillment are all flowing my way — has profoundly changed who I am.  

So if you’re reading this today, trying to find your own way out of a job you hate, or a financial situation that’s limiting your happiness, or your sense of what’s possible in life, then trust me:

I know exactly how you feel. 

I also know how you’re going to feel when (if I have anything to do with it) that changes. 

Now listen, I know you’re drowning in ‘$10K/month’ stories at this point.

So for the next few minutes, I want you to tune out that noise.  

Because if — like me — you’re serious about making a significant impact in the Creator Economy, and significantly improving your own life, you need to understand one thing.

In our fast-growing Creator Economy, who you become gives you more leverage than what you do.  

Today, for the first time, I’m going on record to show you how building my Digital Identity has allowed me to:  

• Build a $500K/year digital business.  

• Make more than $200,000 in personal income.  

• Become close friends with top-tier creators who, barely two years ago, didn’t even know I existed.  

All without:

• Sending a single cold DM.  

• Sharing ANY content I don’t truly believe in, or love to create.  

• Imitating a single fellow creator, nor ripping anyone else’s ideas.  

You’re about to see why Digital Identity is the real reason behind the momentum I’ve created for myself, my clients, my students and partners.  

See, when people connect with me, buy from me, or build with me, they know:  

• Who I am  

• Where I’ve come from  

• What I’ve sacrificed 

• What I value 

• What I represent 

• What I believe in 

• What I stand for

Sahil Bloom is Sahil Bloom.  

Dan Koe is Dan Koe.  

Dakota is Dakota.  

See what I mean?  

The true path to being exponentially successful in the Creator Economy is less about what you do, and more about who you become.  

But, of course…

A few months back, I was on a call with a young guy who was going all-in on X.  

I was trying to get a sense of his biggest challenges so I could help him out.  

‘I’ve been on X for a year,’ he said, his voice shaky.  

‘And I still haven’t made any money.’  

I thought to myself, ‘alright, I’ve heard this before…’  

I’ve helped many students build lucrative careers writing for high-paying clients.  

But it’s what he said next that almost made me tear up (and no, I’m not just saying that for dramatic effect).  

‘I watch other people’s accounts blow up…  

‘Their worst posts performing better than my best…  

‘I see them share their wins, their growth, their Stripe account screenshots…  

‘All while I show up every single day and seem to get nowhere.’  

‘I watch all these people win, and I think… am I a fucking loser?’  

Hearing this crystallized things for me.  

That conversation — and many others like it — made me realize thousands of aspiring creators' dreams are being slowly crushed… Because they don't understand how to build a Digital Identity.  

I’d love to say this conversation was a one-off.  

But the truth is, people ask me for help all the time.  

Take a look:

I literally have hundreds of these messages.  

People reaching out, often desperate for guidance and help.  

These people are the reason I’m writing this today.  

See, I’ve been incredibly lucky.  

To have had a professional career in education and writing before I joined the Creator Economy…  

To have had guidance and support from Dakota...  

To have learnt so much, so fast, (at one point I was writing 100 threads a month — and every single one had to hit big…)  

To have been able to create results like these:

And create momentum like this for my clients:

But by far, for me, the best part of the work I do now is helping people.  

That’s what kept me in my teaching job for so long.  

These are the messages that fuel me:

Like I say, I’ve been lucky.  

I had the right skills and guidance to skip straight to building my Digital Identity.  

I didn’t have to toil in ‘beginner hell’, watching my posts sink unseen into the void…

Or chasing ‘easy money’ promises from those pushing toxic hustle-and-grind agendas…  

Or watching everyone else win, thinking I was destined to miss out.  

I was lucky because I realized, early in my journey, that I had to become someone.

It wasn’t easy (as I said, nothing worth doing ever is).  

But — and it pains me to say this — it was a lot easier for me than it’s going to be for you.  

See, I started building my Digital Identity two years ago.  

Things have already shifted a lot since then. And they’re about to shift even more.

Stick with me here. Because we need to go big picture for a moment.

Goldman Sachs just published this forecast:

‘Middle class of creators’ — keep that in mind.

And while I was writing this, Rolling Stone published the following:

These reports are not coincidental.

We are at a tipping point in the Creator Economy.

About 150 million people will join X in the next few years (let alone LinkedIn and the other already much larger platforms…)

Those starting their journeys today won’t have it anywhere near as easy as those who came before.

But those starting now will have it much easier then those who come after.

As more people flood in, and the value doubles to half a trillion dollars, the heat and hype is only going to intensify.

Here’s what I’m seeing:

The barrier to entry has never been lower.

Anyone can create an account, start posting, and start offering products and services.

But…

The barrier to success has never been higher.

Twelve months ago, you could create an account like this:

And post stuff like this:

To get results like this:

Bear in mind this only tells you about engagement and audience — we’re not talking about actually making money here.

This low barrier spawned what I believe will come to be known as the Creator Economy’s ‘wild west’ days.

Low-effort, low-originality content used to be enough.

But those days are over. And they ain’t coming back. Especially not if you want to make a living doing this.

Just last month, the X algorithm changed.

My man Alex (NFT God) was all over it:

What happened? Well, as you can see, a lot.

But the biggest change was that those running paid retweet accounts and so-called ‘engagement’ groups got hit. Hard.

These are not my opinions, by the way — they’re facts.

Feel free to check any of the claims I’m making here — it’s all public knowledge.

The point is…

The Creator Economy is changing fast.

More people.

More money.

More competition.

More obstacles to overcome.

And fewer ways to cheat, or game, the algorithm or the community.

I know you’re not on this page today because you’re looking to cheat or game your way forward.

Which is just as well. Because by now I’m sure you realize…

Having a Digital Identity gives you something that those at the top of the Creator Economy have, and those in the ‘middle class’ do not:

Adaptability.

Take me. I used to be a teacher.

Then, I became a ghostwriter.

Then, I became a Person of Influence, with a Digital Identity.

Now, I have the luxury of choosing what I work on, who I work with and how I attract customers, clients and money.

In less than two years, my Digital Identity has allowed me to:

Build a $500K/year digital business: Writing for multiple Forbes 30 Under 30 clients, and teaching students how to build their own Digital Identities and businesses. Half a million dollars a year — all from delivering unique and exceptional value.

Make more than $200,000 in personal income: Like I said, within six months I was making more in a month than I used to make in a year. My entire relationship to money has transformed.

Obligatory Personal Finances Screenshots:

Build a ‘Top 1%’ network of friends and partners: Dakota Robertson, Jon Brosio, Parker Worth, Luke Matthews, Lara Acosta — we chat and collaborate every week. My circle of friends is now completely aligned with my values and my work.

But here’s the real power of Digital Identity.

It’s not so much what I’ve been able to do, it’s how I’ve been able to do it.

Building my business, personal wealth and network hasn’t required any of the toxic hustle/grind B.S. you might expect.

In fact, I’ve got to where I am today without:

Sending a single cold DM: Not kidding. I have not had to engage in any ‘outreach’ or salesly nonsense to build my Digital Identity and businesses. Going ‘Digital Identity first’ allows you to attract, rather than have to chase, success and growth.

Creating shitty, derivative content: I love to think, write and help people. My work in the Creator Economy aligns perfectly with my passions. I haven’t had to do anything I didn’t truly want to do to build my audience and brand.

Ripping anyone else’s ideas or brand: I know you’ve seen your fair share of accounts that wholesale rip off of others. Copies, of copies, of copies. I’ve not had to do this. My ideas, my content and my Digital Identity are 100% my own.

Everything I’ve told you up to this point has been about me, my journey and my Digital Identity transformation.

But the real reason I’m writing to you today is not to flex my own achievements or experiences.

The real reason I’m writing to you today is about you, and your journey to becoming a Person Of Influence.

So without further ado, allow me to introduce the project I’ve been working on for the past seven months:

Yes, technically, this is a so-called ‘cohort’.  

But, not as you know it.  

This is a deep, intensive community learning experience my partners and I have designed specifically to help you accelerate your Creator Economy journey.  

You’ll get top-tier education, resources and guidance on every critical discipline required to create the influence and momentum that flows from a fully realized Digital Identity.  

We’re delivering Digital Identity over 10 weeks, beginning the week of October 9th.   

Each week is a module, or sprint, focused on one discipline and based around an in-depth, intensive lecture.  

This is the structure:

I’m not exaggerating when I say Digital Identity is an online university experience for the next generation of truly influential people.

Here’s what I mean.

The first ever Digital Identity class will be spread across four dorms, or ‘houses’.

Just the same way as you join a fraternity or sorority at university…

Or as the characters in Harry Potter are ‘sorted’ when they join Hogwarts.

(I’m a huge Harry Potter fan, obviously.)

The difference with Digital Identity’s houses, is we’ve named them in honor of the Creator Economy’s pioneers.

When you enroll, you’ll be sorted into either:

We’ll be placing you into a house for two reasons.

 1) We want you to form strong bonds with your fellow students — just like at university. This happens best in smaller groups. You’ll attend the same lectures and masterclasses, and have access to all the same material. But you’ll break into your Digital Dorm groups to discuss and apply what you’re learning.

 2) The Creator Economy is by nature highly competitive. So it is with Digital Identity. We will be pitting your house against the other three. Those who take what they learn and achieve the best results, will win special prizes and get a higher level of access than the rest.

The Digital Dorms are designed to incentivize you to maximize your Digital Identity experience, and, more importantly, bond with your fellow students.

My own Digital Identity journey has only been possible because of who I’ve worked with and learned from.

This is why 17 of the Creator Economy’s leading People Of Influence are joining us for exclusive, high-impact guest lectures.

These 17 hours alone make the Digital Identity enrollment fee more than worth it, in my (biased) opinion.

Here’s who you’ll be learning from, and what they’ll be lecturing on:

There’s a reason you’ll often hear ‘you are the average of the people you surround yourself with’.

My journey would not have been possible without the connections I’ve made in forging my Digital Identity.

When you enroll in our program today, you will put yourself in the (virtual) room not only with me and my guest lecturers…

But with a tight-knit crew of highly motivated, hungry people with talents, ambitions and connections that I promise will allow you to compound and capitalize on your own.

 ✓) You understand the direct and indirect value of investing in mentorship, education and connections.

     ✓) You’re ready to roll up your sleeves and work hard to apply a wealth of knowledge usually reserved for only the top 1% in this space.

     ✓) You’re ready to become someone with a story others need to hear — not just sell stuff online. 

Digital Identity revolves around your weekly lessons, guest lectures and your Digital Dorm.

This is what you’re getting when you invest in Digital Identity today:    

  Ten weeks of intensive, in-depth masterclasses and training on what it truly takes to carve a place in the Creator Economy’s top 1%. You'll learn and apply everything with real people, in real time.

  A place in one of our Digital Dorms (Raven-Koe, Dakota-Puff, Gryffin-Drew or Slyther-Welsh) — where you’ll get to know and work with the next generation of breakthrough Digital Identity masters.   

   Seventeen hours of exclusive guest masterclasses and guidance from the most exceptionally talented, high-impact People Of Influence.    

  Nineteen detailed ‘system’ documents I’ve created to help you rapidly apply and start benefiting from the ideas and principles we’ll be teaching you in the lessons and lectures.

I don’t see the point in teaching you a bunch of stuff and then leaving you to work it out on your own.

I’m getting back to my teaching roots — teaching you from my own experience, explaining the theories and principles, and giving you every system you need to turn them into your own habits and processes.

As a Digital Identity student, you’ll get access to:

We’ll share each system with you at the relevant time throughout Digital Identity.

Each ‘system’ is your launchpad for implementing the ideas we’ll be teaching you in the main lessons and guest lectures.

Plus, we have some other high-impact resources that we’ll be providing towards the end of Digital Identity — the access you get to these will depend on how well your Digital Dorm performs relative to the other three.

To put all this into perspective…

I paid $5,500 to learn ghostwriting from Dakota.

He paid roughly the same to learn from Dan Koe.

Today, you have the chance to learn not just from someone who’s taken the same Digital Identity journey as both of these People Of Influence.

You’ll learn from me and 17 others plugging you directly into the ideas and processes driving progress in the Creator Economy’s top tier.

And you won’t pay even half what I paid to start my journey.

Your enrollment in Digital Identity will cost you just $2,499.

That breaks down to $249 a week.

The average 60-minute consulting call with a big creator ranges from $500 to $1,000.

You get a full masterclass lecture every week, plus a guest masterclass, plus a Q&A / implementation call.

Going by the average top creator consulting fee, that’s $1,500 to $3,000 of value a week — for a fraction of the price.

We’ve priced it at this level because we believe that figure balances accessibility with serious investment.

If $2,499 sounds like too much of an investment to access everything we’ve created for our students, then Digital Identity is not for you.

If you understand that this amount is, in fact, probably far too low relative to the value you’ll receive, then you can...

Digital Identity enrollments are open until midnight (Eastern time) on Friday, September 29.

After that, we close the doors and begin preparing you for the program.

You’ll be placed into your Digital Dorm, and we’ll onboard you into our education platform so you’re good to go once we kick off...

If you’re still reading at this stage, there’s a good chance you are the type of student we’re for.

I can’t wait to connect with you and get started.

I feel like I’m getting back to my teaching roots.

There’s nothing I’m more excited about right now than seeing who my first ever Digital Identity students become over months and years ahead.

That being said, we will be capping enrollments if we feel demand threatens to dilute the quality of the experience for our students. 

We expect hundreds of thousands will read this page while it’s live.

We will take it down if we hit capacity before our scheduled close.

If you’re reading this, it means there’s a spot waiting for you.

I know you’re going to get a great deal out of your Digital Identity experience.

But, I want to remove any risk you might feel around investing $2,499 today.

So let me be clear:

If at any time in your first 14 days as a Digital Identity student, you don’t feel it’s fair value, or it’s the right fit for you…

You can message me directly for a full refund.

I might ask questions — since I’d obviously want to know why — but you will get all your enrollment fee back.

And, you can keep everything we give you in those first 14 days, with my compliments.

While we’re talking transactionally here, let me also add:

I’m NOT promising you that Digital Identity is going to give you a specific result.

Like I said, this isn’t your regular ‘make your first $1,000 online’ type of cohort.

I AM promising resources, education and support to create your own Digital Identity. 

Digital Identity is much bigger than just making money online.

The nature of what we’re teaching and sharing means there is no guarantee.

As long as you understand this...